Strictly Powersports Staff

"Fearless Leader and Visionary"

Chuck hails originally from Dubuque IA. One of 11 children, (7 sisters!) Chuck learned early on the value of a hard day's work. His first job at 9 years old was as a newspaper carrier for the Des Moines Register and later on the Telegraph-Herald. From there he progressed to busboy at local downtown eateries. During college at the University of Iowa, he played rugby and labored at a local factory that made armrests for new Chevrolet pickups.

After a long and productive career in the retail automotive industry, Chuck decided in 2000 he needed a change to an industry that possessed a little more of a "fun factor". That led him to Bozeman MT, and eventually to Spearfish SD, where he was a minority partner in a Honda®-Yamaha-KYMCO-Arctic Cat dealership. When the decision was made to sell that dealership, Chuck agreed to stay on to help with the transition. When he left that dealership, Chuck decided to look for a new adventure in a milder climate.

In 2013, Chuck purchased HyMark Motorsports (now Strictly Powersports) with the intent to expand the facility and add Indian Motorcycle®. Indian was added at the end of 2015, and a building expansion was started in August of 2017.  In early 2018, Honda was added to the Strictly Powersports line-up. As 2018 drew to a close, the new 36,000 sq. ft. facility was completed, and HyMark started 2019 as the all-new Strictly Powersports. Not finished growing, Strictly Powersports added Can-Am products to the line-up in early 2021, and Strictly is now the pre-eminent dealership in Southern Colorado

Chuck is the proud father of one son, 5 daughters and a step-son, and he is working hard to spend more time with his children.

Interesting facts:
Chuck refereed college basketball until retiring just prior to the 2021 season, and unknown to most, he was a pretty good French horn player as a child. Chuck also spent a night in jail without having been arrested or suspected of any criminal activity (you will have to ask him about that!)

Hailing from the wilds of Philadelphia, Jordan's an active powersports enthusiast that still rides a Honda 800 Inteceptor he purchased in 2006.  He spends his off time carving Southeastern Colorado's many canyons, and this year he rode Pike's Peak in the snow and hail!  Jordan is detail oriented and customer focused, he's a master at product knowledge, and always up for an adventure.

When not riding, Jordan is passionate about reef fish and micro ecosystems, he lives with his dog, Jericho, cat Miko, and seven snakes, including 3 newborn pythons he's raising from hatchlings.

Theron has joined us recently, hailing from the Great Lone Star State to our south, The Republic of Texas.  After languishing in the swamps of Dallas, he has come to sample, yea to live below our majestic Rockies.  His wife of 10 years, Kim, will be joining us soon.

Theron rides his father's last ride, a 2015 Harley Road King.  He is passionate about dual-sport riding, and can be seen traversing the local canyons on weekends.  He has over 14  years of experience in Parts and Accessories, and is a master at pulling needles from haystacks.  When you see him in the store, make sure you give him a "howdy partner."  He'll reply in kind, the Texas way.

Party Planner Extraordinaire

Nichole was born in a teeny little town in Idaho and grew up in beautiful Big Sky country Montana. Nichole was a cheerleader and dancer in high school. While in Montana, she worked for the local newspaper in distribution and then advertising sales. Prior to moving to Colorado, she lived in the Black Hills of South Dakota right near Sturgis (where else?) and she managed a Chiropractic office for 7 years. Her years of scheduling and managing the Chiropractic office prepared her perfectly for 7 years of managing our service department. Who'da thunk it? At the end of 2020, Nichole moved from the Service Manager role to her true love; Marketing and Event Coordinator.

Nichole spent roughly 10 years performing with a rock burlesque group known as The Flaunt Girls. They perform across the country at biker events and rallies and were featured for 4 seasons on the truTV series Full Throttle Saloon. She is a trained ballet, jazz, tap, and hip hop dancer, and in the past 8 years Nichole has taken to the world of ballroom dancing. Not your average Service and Marketing Manager, this one. She also enjoys teaching dance in her "spare time" and she is an aerial fabric artist (think Cirque du Soleil.) She is a proud Navy Mom and avid supporter of our United States military.

A few years ago Nichole completed her motorcycle safety course so she could command her own ride. Her favorite bike is the Scout Icon.

Nichole did a great job running our service department, but she is an even better event planner. We have had 8 memorable Christmas parties in her time here, and she has planned and executed countless successful bike nights and weekend promotions.

Funny Fact: Nichole is... how should we say this?... a loud laugher. If she hears something that's funny, you're likely to know it if you are close by!